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We have just presented the findings of the communications audit we conducted for The National Autistic Society.
This has been a big project lasting nearly a year during which time we used a mixture of qualitative and quantitative approaches. These included internal and external e-questionnaires, focus groups, semi-structured interviews and extensive desk research. We also used case studies from other charities to provide a context for our recommendations.
Or final report focused on tying The NAS's information outputs more closely into its organisational strategy. This report is now being used to inform The NAS's strategic and business planning activities and to develop the communications function of the organisation.
"If we implement the recommendations of the audit, our ‘customers’ ultimately stand to gain from clearer, up-to-date, more relevant and accessible, and higher quality information. This should bring efficiency savings to us and improve our reputation as an information provider." Kathryn Quinton, publications manager, The NAS
