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Branding often focuses on getting the new logo right and agreeing the new colours. However, branding is about presenting the whole of the organisation. The language that you use, the tone of voice that you set and making sure that all your communications reflect this is central to branding.
We have advised several organisations as they rebrand, writing style and language guidelines, website guidelines, communications strategies and practical communications tools. We have also run sessions that help staff to understand the implications of branding and to introduce them to new tools and guidelines.
